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My name is Sonam (it’s pronounced Saw–num in case you were wondering, although some people call me Son–um). I created Kind Culture to share and promote my passion for all things cruelty-free, green and fashionable! I’m also a Philosophy graduate based in London.

10 Affordable Eco-Fashion Brands

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In my last blog post The Cost of The Green Carpet Challenge I complained about the fact that the Green Carpet Challenge campaign lacked proper direction in terms of showing the everyday person ethical and affordable clothing. Although the campaign is specifically for public figures to promote ethical designers, I personally feel that there needs to be more …

The Cost of The Green Carpet Challenge

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  Those of you that keep up to date with all things fashion will already be aware that Emma Watson had announced last week that she will be supporting the Green Carpet Challenge (GCC) via her Instagram account. According to Watson it was Andrew Morgan’s documentary  ‘The True Cost’ that had inspired her to become …

Ayurvedic Beauty: Neem Mask

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    Today I thought that I should share a completely different kind of cruelty free product from India called Neem. The scientific name for Neem leaves are Azadirachta Indica and it’s quite a popular ingredient in Ayurvedic Beauty. Neem trees can be found across South Asia and even parts of the Middle East. For those …

3 Staple Cruelty Free Products

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It’s difficult to walk around with makeup on without feeling hot and bothered in the summer. These 3 staple cruelty free products are quite versatile for people with different skin types and can be used as a basis for many different types of looks. I am not exactly a skilled make up artist so I can’t create …

Shark Week!

In case some of you weren’t aware this week was Shark Week. For those of you that don’t know much about Shark Week it was originally started as a week long programming by the Discovery Channel in order to change the negative perceptions of sharks and raise awareness of the cruelty that they face. Normally …