Forever Against Animal Testing

Hello everyone!

Happy Sunday – I hope you all had a lovely weekend. ☺

Some of you may have already seen the Forever Against Animal Testing campaign that Cruelty Free International and The Body Shop have created to put an end to cosmetics testing on animals on a global scale.

Ban Animal Testing

Animal testing remains a problem around the world, with over 80% of countries still having no laws against testing
in cosmetic products and ingredients. Despite the fact that reliable alternatives are available, millions of animals
continue to suffer. Cruelty Free International estimates that more than 500,000 animals are used worldwide in
cosmetics testing each year.

The Body Shop and Cruelty Free International’s new campaign Forever Against Animal Testing is calling
for a ban on animal testing in cosmetic products and ingredients, everywhere and forever, through
a United Nations International Convention. It is the most ambitious campaign ever against animal testing
in cosmetics, hoping to achieve 8 million signatures. We want to stop all cosmetic animal testing of ingredients
and products, everywhere and forever.

Quick review

Those of you that follow me on my social media accounts will have seen that I have posted and shared the petition to try and get more people involved and I’d like to thank the lovely people from the The Body Shop PR team for sending me a Special Edition Piñita Colada Body Butter with a custom Forever Against Animal Testing sticker on there. I’ve been using the Special Edition Piñita Colada Body Butter for the past few days and I am loving it! It smells like a fresh bottle of tropical juice (lol). The body butter is quite a lightweight cream that works well with the summer with the intense weather that we’ve been having here lately. It’s definitely worth getting before they all go! ☺

As someone who is passionate about the Cruelty-free movement, I feel that it’s important to not only support campaigns like this but to also support the brands that are actively making more and more cruelty-free and vegan products like The Body Shop. Together, we can inspire change in the simplest of ways, so please help us end cosmetic testing on animals by signing the Forever Against Animal Testing petition by Cruelty Free International & The Body Shop. ♥

Don’t forget to share this post and spread the word! To sign the petition click here! (The petition ends in 2018)

– Sonam

P.S: Click here for more skincare posts. 

Keep Real

Hi everyone! ☺

How have you all been during this scorching weather? Lately I’ve been busy finishing up my course, which has been quite time consuming with work and everything else, thus the lack of activity on here.

Fashion with a purpose

Today I’m so happy to share an exclusive look at a new brand called Keep Real – a Yorkshire based online store that will be launching very soon, on the 1st July 2017 to be precise! What sets Keep Real a part from most brands is their unique ethos of bringing eco-fashion and mental wellbeing to the forefront by staying true to who you are and promoting a healthy attitude in ourselves and others.

The brand will be selling products ranging from stationary to bags as well as t-shirts that are sourced from products certified by the Forest Stewardship Council. There will also be a blog dedicated to supporting other creative people who share the same ethos as Keep Real.

CEO and Founder Kimberley Robinson said, “Products create an impact, but we also have
an impact from our choices too. We have the freedom of choice, and we chose to create something real
rad right in the heart of Yorkshire. This starts with selecting what suppliers we feel we can trust.”

Keep Real’s ethical work

In the past, Kimberley has been raising awareness about the issues surrounding young people and mental health and aims to continue doing so through Keep Real by reaching out to the local colleges and universities in Yorkshire. “We have physical health, and heck yeah do we have mental health too. More so now than ever, folk are
really opening their eyes to the impact our mental health has on everything around us.”, says the young
Founder and CEO. “It’s something not enough people are talking about, but if we can start small, while
empowering and supporting other people along the way; then we can see a change in the way we talk
about our well-being.”

To keep up to date with Keep Real you can follow their account on Twitter and Instagram @KeepRealUK

Good luck to Kimberley and her team for the launch of Keep Real on 1st July! ♥

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