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How has the start of your week been going so far?

L’Oréal in China

Most of you will already be aware that L’Oréal is not a cruelty-free company, as they sell in mainland China where cosmetics are required to be tested on animals before being distributed and sold across China. As one of the biggest cosmetic groups in the world L’Oréal has quite a bit of influence over the cosmetics industry, in terms of their sustainability plans and commitments to countless other causes. It is no secret that the L’Oréal group are game-changers and are easily one of the most recognizable brands in the world, which is why L’Oréal being cruelty-free can have such an impact on the beauty industry as a whole. At one point, I even used their brands, before learning more about how animal testing works abroad that is.

Despite the multiple petitions that have made, L’Oréal maintains that they are cruelty-free yet there is no sufficient proof provided by L’Oréal to show that they do not conduct the animal testing themselves. In fact, the companies that hide behind the “required by law” phrase in their cruelty-free statements do not ever outline who actually conducts the animal tests, is it the companies themselves or an independent regulator based in China? 👀

How to get L’Oréal to go cruelty-free


Email them!

One way that I think would be best would be to actually contact L’Oréal directly to express your concerns, ask them about their policies and methods of ensuring that their products aren’t tested on animals. You can actually learn a lot about a brand by directly asking them questions yourself, many bloggers do this regularly but it would be great to see everyone else doing this too, I definitely feel like this can sway companies to becoming cruelty-free.

The cruelty-free queen, Cruelty-Free Kitty, actually did a recent post on this topic called How To Get Your Favorite Brands To Go Cruelty-Free encouraging all to be more proactive when it comes to directly asking a company about their animal testing policy and she made a great email template for those of you that might not know how to go about questioning the company.

I hope you enjoyed this quick blog post on ‘How to get L’Oréal to go cruelty-free’, please do share any responses that you may get from L’Oréal or any other company that you decide to email.

P.S: The L’Oréal makeup bag is one that I’ve had for a long time, although I don’t buy or use L’Oréal makeup anymore I still use this bag – why throw away a perfectly good bag?