Hi everyone! ☺

How have you all been during this scorching weather? Lately I’ve been busy finishing up my course, which has been quite time consuming with work and everything else, thus the lack of activity on here.

Fashion with a purpose

Today I’m so happy to share an exclusive look at a new brand called Keep Real – a Yorkshire based online store that will be launching very soon, on the 1st July 2017 to be precise! What sets Keep Real a part from most brands is their unique ethos of bringing eco-fashion and mental wellbeing to the forefront by staying true to who you are and promoting a healthy attitude in ourselves and others.

The brand will be selling products ranging from stationary to bags as well as t-shirts that are sourced from products certified by the Forest Stewardship Council. There will also be a blog dedicated to supporting other creative people who share the same ethos as Keep Real.

CEO and Founder Kimberley Robinson said, “Products create an impact, but we also have
an impact from our choices too. We have the freedom of choice, and we chose to create something real
rad right in the heart of Yorkshire. This starts with selecting what suppliers we feel we can trust.”

Keep Real’s ethical work

In the past, Kimberley has been raising awareness about the issues surrounding young people and mental health and aims to continue doing so through Keep Real by reaching out to the local colleges and universities in Yorkshire. “We have physical health, and heck yeah do we have mental health too. More so now than ever, folk are
really opening their eyes to the impact our mental health has on everything around us.”, says the young
Founder and CEO. “It’s something not enough people are talking about, but if we can start small, while
empowering and supporting other people along the way; then we can see a change in the way we talk
about our well-being.”

To keep up to date with Keep Real you can follow their account on Twitter and Instagram @KeepRealUK

Good luck to Kimberley and her team for the launch of Keep Real on 1st July! ♥

About the author
Founder, Editor & Blogger for Kind Culture. London based brand strategy, content and campaign management specialist. Passionate about supporting cruelty-free beauty brands, cooking and reading books about spirituality.

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