Happy Sunday everyone!

I hope you all have been well.

All my beauty lovers will already know about the launch of Rihanna’s beauty range earlier this week, frankly I can’t stop gushing over the products already. One thing that stood out in particular, was that the foundation range has 40 shades making Fenty Beauty one of the most inclusive makeup brands, ever.

As someone who has known many young girls and women that have struggled with finding the correct foundation shade for their skin tone, Rihanna’s range seems to be a breath of fresh air that the beauty industry needed. I’ve seen first hand that the problem is not just skin-deep but it’s the sense of being marginalised by mainstream beauty brands which has been going on for longer than it really should have. It’s such a shame that mainstream beauty brands have only started to become more inclusive in recent years.

What’s worse is the fact that for a long time, not only have women had to choose from a limited range of shades but they have also been shamed for wearing the wrong shade

“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That’s the real reason I made this line.” – Rihanna

Is Fenty Beauty cruelty-free?

Kendo, the ‘brand incubator’ and parent company of Fenty Beauty, also manage cruelty-free brands like Marc Jacobs and Kat Von D. The beauty range is cruelty-free, but it is yet to be independently verified by PETA, Cruelty-free International etc.

“POPSUGAR reached out to BOLD PR, the agency that represents Kendo Brands and Fenty Beauty, and a rep told us that Fenty Beauty is cruelty-free and it is not available in or to ship to China. So there you have it!” – Popsugar

Fenty Beauty seems to be a truly bold and revolutionary brand – much like Rihanna herself! (I can’t wait to try out her products.) From addressing the need to fund education across the world, to making makeup more inclusive Rihanna is a true inspiration. ♥

The Fenty Beauty range is available to buy here in the U.K exclusively at Harvey Nichols.


About the author
Founder, Editor & Blogger for Kind Culture. London based brand strategy, content and campaign management specialist. Passionate about supporting cruelty-free beauty brands, cooking and reading books about spirituality.

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