Today I wanted to share with you all the first review of a series of reviews on some products that I ordered from Plum Goodness.

Who are Plum Goodness?

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Plum Goddness is an online-cosmetic brand, based in India, that was founded by Shankar Prasad in July 2014. The brand is one of the first 100% vegan brands in India that are completely committed to ensuring that their products are ‘safe and good’ – not only are the products cruelty-free but they are also free of parabens, phthalates and SLS. The products are renowned for being both high-quality and affordable.

One of my favourite things that I like about the Plum Goodness brand is that they do not promote any skin whitening products, something that is unfortunately rife in India’s cosmetic industry, and they also keep all aspects of their line as ‘good’ as possible. The products all feature the ‘1% For The Planet’ logo, meaning that Plum Goodness give 1% of their sales to non-profit organizations that are dedicated to protecting the environment.

The Grape Seed & Sea Buckthorn Renaissance Face Mask

The mask is made of kaolin and bentonite clays for a natural cleansing and exfoliation of the skin. The grape seed oil is rich in polyphenols (anti-oxidants), Vitamins D, C, E, flavonoids and essential fatty acids, while the sea buckthorn oil heals skin damage naturally without skin irritation.

The face mask is priced at Rs. 450.00 (Indian rupees) for 75g, which is approximately £5.25 – please do bear in mind that the exchange rate does fluctuate but it shouldn’t make too much of a difference in the price for someone purchasing from abroad.


The first thing that I noticed about the Grape Seed & Sea Buckthorn Renaissance Face Mask was how easy it was to apply. The texture of the face mask is very smooth and slightly creamy, it generally smells very clean and the colour is a natural looking nude peach.

When I applied the face mask I did feel a bit of a tingling sensation, I do have sensitive skin so that is quite a normal reaction for me. After a few moments, the mask felt and smelt quite gentle, I could smell the grape seed oil more than anything else but I must admit that the smell was not overbearing. As mentioned before the recommended time to leave the mask on for is 30 minutes, but surprisingly the mask dried within 10 minutes of application. I left it on for the recommended amount of time, my skin did feel tight once it dried.

After washing off the mask, my skin visibly looked softer and brighter – I felt like I was glowing. Not only had the face mask manage to fade some of my dark blemishes but it also made my skin feel firmer than normal.

So far, I am extremely impressed with the high quality of this face mask, it’s the perfect mask to use to keep your skin looking fresh throughout the autumn weather – I cannot wait to share my review of the other products by Plum Goodness. 😄👌🏽💆🏽‍♀️✨

If you are from India, then you can order directly from the Plum Goodness website. If you live outside of India, then you can order the products by emailing

I hope you all enjoyed my Plum Goodness Grape Seed Face Mask review.


For more skincare reviews click here. 

About the author
Founder, Editor & Blogger for Kind Culture. London based brand strategy, content and campaign management specialist. Passionate about supporting cruelty-free beauty brands, cooking and reading books about spirituality.

Comments (14)

  1. This brand sounds amazing! Charity donations, natural ingredients and cruelty free? They definitely have my vote! It sounds like the products are really good and actually give the desired outcome too!x

    1. It really is amazing, I actually discovered it at random over instagram. Plus their products are so gentle, work well and are affordable so not only are they doing good, but it’s good for you ☺ xx

    1. It really is, you should definitely try out their products, I’m sure you’ll love it! And thank you Kris ☺ x

    1. Thank you Bexa ☺ I’m sure you’ll love it as much as I do, they’ve got quite a few different masks depending on your skin type. xx

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