Today I wanted to share with you all the third review of a series of reviews on some products that I ordered from Plum Goodness, it has been a little while since I did another post from this series. (This whole season has mainly been about skin care but I do have some different posts coming out soon.)

Are Plum cruelty free?

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Plum Goddness is an online-cosmetic brand, based in India, that was founded by Shankar Prasad in July 2014. The brand is one of the first 100% vegan brands in India that are completely committed to ensuring that their products are ‘safe and good’ – not only are the products cruelty-free but they are also free of parabens, phthalates and SLS.  The products all feature the ‘1% For The Planet’ logo, meaning that Plum Goodness give 1% of their sales to non-profit organizations that are dedicated to protecting the environment.


The Green Tea Clear Face Mask

The Green Tea Clearn Face Mask is made of kaolin and bentonite clays for a natural cleansing and exfoliation of the skin. The face mask also contains extracts of green tea, to stop the acne formation cycle in its tracks and the glycolic acid sweeps away skin debris and prepares the skin for self-renewal.

The face mask is priced at Rs. 490.00 (Indian rupees) for 60g, which is approximately £6.00 – please do bear in mind that the exchange rate does fluctuate but it shouldn’t make too much of a difference in the price for someone purchasing from abroad.


My first thoughts about the face mask is that the smell of the green tea is very subtle and clean. The consistency of the face mask felt very smooth, creamy and almost mousse-like. Once I applied the face mask, my skin did tingle for 5 minutes and I felt like the mask was stretching and tightening my skin and as it dried. It’s important to bear in mind that I do have sensitive skin, so not everyone will have the same kind of reaction that I do.

As the mask had completely dried my skin stopped feeling as tight as it did before. The smell of the green tea mask was actually very soothing and although it’s recommended to leave on the mask for 30 minutes, I ended up keeping it on for (approximately) 45 minutes – I was watching a film and lost track of time.

After washing the face mask off my face, my skin felt incredibly smooth, I generally don’t really have big pores but they were barely visible after using the mask. The black heads and a little bit of oil that I normally get on my t-zone was gone and my skin had an amazing post-facial glow that I normally get after going to a salon. Despite not having acne-prone skin, the mask worked amazingly at clearing my skin.

I still have two more products left to review from this series, and I’d love to know what your thoughts are on it!

If you are from India, then you can order directly from the Plum Goodness website. If you live outside of India, then you can order the products by emailing

I hope you all enjoyed my Plum Goodness Green Tea Face Mask review. For more skincare reviews, click here.

About the author
Founder, Editor & Blogger for Kind Culture. London based brand strategy, content and campaign management specialist. Passionate about supporting cruelty-free beauty brands, cooking and reading books about spirituality.

Comments (17)

    1. I’m glad you enjoyed the review Carly 🙂 You should definitely give it a go, I’m sure you’ll like it as much as I did xx

    1. The brand is based in India, but they do international shipping. It is quite affordable and their products are all natural, it’s definitely worth trying out 🙂 xx

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