Unless you’ve been living under a rock, you’ve probably seen the Makeup Revolution Conceal & Define Concealer everywhere. Known for its value for money, multiple shades and countless comparisons to its high-end counterparts the Makeup Revolution Concealer had everyone interested.

Are Makeup Revolution Cruelty free?

Makeup Revolution is a budget UK makeup brand, owned by TAM Beauty, that offers a variety of makeup and brushes. The brand launched in 2014, offering affordable high quality makeup and dupes of expensive high-end makeup – to top it off the entire range is 100% cruelty-free and most of their products are actually vegan too!

Makeup Revolution Conceal & Define Concealer – C7

The Conceal & Define Concealer made using Rosehip Seed Oil to even out and brighten the appearance of the skin, Castor Oil – for it’s anti-inflammatory properties and Camellia Sinensis Leaf Extract for it’s antioxidant effect. I bought the C7 shade, which is for medium skin tones with yellow undertones. All together there are 25 concealer shades, for different skin tones and undertones – and the best part is that it’s £4 for 4g each. To top it off, this particular product is vegan.


Initially, I thought that the concealer wasn’t too creamy, felt lightwight and blended in well to my skin with my beauty blender. The colour was almost a perfect match to my skin tone, which I really appreciate as it can be quite difficult to find the right match and I’m personally not a fan of ‘the eyes looking lighter than the rest of my face’ look.

The best way to apply the concealer was with my beauty blender, the brush is not as effective, and can leave marks – it just don’t work even if your brush has soft bristles. Using a brush just doesn’t give it the smoothed out look that I normally like (I prefer a no makeup makeup kind of finish).

After using the concealer for about a month, I noticed the difference in the overall finish of the concealer when using different moisterisers and face oils on my skin. When using my normal day creams and moisterisers, the concealer appeared slightly pink-ish on my skin. For me, the best results that I had with the concealer was when I was wearing the A’kin Rosehip Oil under the concealer – it gave my skin a smooth look and I felt that the colour didn’t change with the face oil on.

I used the A’kin Rosehip Oil (below) and a Plum Fig & Vanilla moisturiser (above) under the concealer to show you the difference between the finishes.

That’s what the concealer looks like when swatched on my skin.

And now after blending the concealer, it’s like it was never there *magical* 👀✨

(Unfortunately, the difference in colour is not quite visible in the picture, but I personally felt that the rosehip oil gave it a more even finish.)

Now I will be honest, I usually use eye primer, so for me this was my first time using a concealer but I’m impressed with the quality of the product. One thing that I genuinely do appreciate, is the amount of shades that are available to buy, sometimes it’s such a struggle to find the right shade and undertone as surprisingly most high street stores still don’t sell a wide variety of makeup for people of colour, which is unfortunate – because, you know, you’re missing out on a huge market! This is a wonderful product for those who are trying out new products on a budget and still want to look fabulous. 💅🏼

I also used this over my eyelids when going to a wedding a couple of weeks ago and I was amazed at how well the colours of the eye shadows popped on me. ✨

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I hope you all enjoyed my Makeup Revolution Conceal & Define Concealer review in the C7 shade, click here to buy the Makeup Revolution Conceal & Define Concealer from Superdrug.

Don’t forget to comment, share and follow.


– Sonam x


P.S: For more makeup reviews, click here. 

About the author
Founder, Editor & Blogger for Kind Culture. London based brand strategy, content and campaign management specialist. Passionate about supporting cruelty-free beauty brands, cooking and reading books about spirituality.

Comments (12)

    1. I’ll be honest, I’ve heard that some concealers can do that to people but I haven’t really experienced that with this concealer. I guess it could be down to how well you moisterise your skin. xx

    1. I saw a few mixed reviews, but honestly I thought that it was great. Did the job and was so cheap ☺ xx

    1. It’s a great brand, it’s affordable and their quality is brilliant. I know that Beauty Bliss stock Makeup Revolution products 🙂 xx

    1. Thanks Kris 🙂 Yeah beauty blenders really even out concealers, I tried with brushes the other day but it just didn’t look right. xx

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