![The Ordinary Serum Foundation](https://i0.wp.com/kindculture.co.uk/wp-content/uploads/2018/07/The-Ordinary-Serum-Foundation-2.jpg?fit=300%2C200&ssl=1)
The Ordinary Serum Foundation flat lay
Founder, Editor & Blogger for Kind Culture. London based brand strategy, content and campaign management specialist. Passionate about supporting cruelty-free beauty brands, cooking and reading books about spirituality.