Hi everyone!

I hope you all are well 🙂

Today I wanted to discuss the issue of animal fur in the U.K with you all. Although the last fur farm in the U.K has been closed since the past 14 years (since 2003), there have still been numerous occassions where real fur is still being misleadingly sold here in Britain. How? Through imported fur that has been mislabelled and sold as faux fur to consumers in the U.K.

The unnecessary suffering of animals for fur fashion is deplorable, whether the animal involved is a cat, a dog or a seal, whose fur is already banned from UK trade by EU regulations, or a coyote, a fox or a raccoon dog, whose fur is currently still allowed. There’s still uncertainty of whether the retailers buying are aware of the problem at hand, and whether there are any thorough checks to ensure that the fur is indeed faux – this gray area is one of the main factors in the reasons for the distribution of animal fur.


Despite the fact that opinion polls show continually high levels of public disapproval of fur – more than 80% believe that it’s unacceptable to buy and sell animal fur in this country, real fur is still creeping its way into the market due to false labelling (or what I like to call faux labels) and less restrictions on different animals. Regardless of where you stand when it comes to Brexit, one thing that we can all (hopefully) agree on is that Brexit can provide us with an excellent opportunity to close our borders to the cruel, unnecessary, outdated fur trade, and lead the way as the world’s first fur-free nation!

The Humane Society International have created a petition to our government specifically to tackle the problem of the import of real fur. The #FurFreeBritain petition is not only to retain a UK import ban on cat, dog and seal fur during Brexit negotiations, but also to extend that ban to cover all animals killed for their fur.

The difference between real fur and faux fur?

Before signing the petition, it’s also important for you all to learn the differences between real fur and faux fur to make sure that you’re definitely going for the cruelty-free option. Below is a great post by Lush and the Humane Society International to help you all spot the difference between real fur and faux fur.


To sign the petition, click here.

Please do sign and share the post to help put an end to real fur being sold in Britain! ♥

Keep Real

Hi everyone! ☺

How have you all been during this scorching weather? Lately I’ve been busy finishing up my course, which has been quite time consuming with work and everything else, thus the lack of activity on here.

Fashion with a purpose

Today I’m so happy to share an exclusive look at a new brand called Keep Real – a Yorkshire based online store that will be launching very soon, on the 1st July 2017 to be precise! What sets Keep Real a part from most brands is their unique ethos of bringing eco-fashion and mental wellbeing to the forefront by staying true to who you are and promoting a healthy attitude in ourselves and others.

The brand will be selling products ranging from stationary to bags as well as t-shirts that are sourced from products certified by the Forest Stewardship Council. There will also be a blog dedicated to supporting other creative people who share the same ethos as Keep Real.

CEO and Founder Kimberley Robinson said, “Products create an impact, but we also have
an impact from our choices too. We have the freedom of choice, and we chose to create something real
rad right in the heart of Yorkshire. This starts with selecting what suppliers we feel we can trust.”

Keep Real’s ethical work

In the past, Kimberley has been raising awareness about the issues surrounding young people and mental health and aims to continue doing so through Keep Real by reaching out to the local colleges and universities in Yorkshire. “We have physical health, and heck yeah do we have mental health too. More so now than ever, folk are
really opening their eyes to the impact our mental health has on everything around us.”, says the young
Founder and CEO. “It’s something not enough people are talking about, but if we can start small, while
empowering and supporting other people along the way; then we can see a change in the way we talk
about our well-being.”

To keep up to date with Keep Real you can follow their account on Twitter and Instagram @KeepRealUK

Good luck to Kimberley and her team for the launch of Keep Real on 1st July! ♥

Faux labels

Faux fur has increasingly been dominating the fashion scene, yet the concerns over the production of real fur is not as outdated of a problem as we like to think. Although we are led to believe that most of the major brands and retailers that typically sell faux fur are ethical and just, this is unfortunately not the case, in fact recently the problem of what I like to call ‘faux labels’ has been highlighted on many instances in the past few months. This particular problem is not a simple case of buy from this company and avoid that company due to the fact that the labelling itself cannot be trusted and this requires further investigation into the nature of the companies selling the supposed faux fur products.

Both the Daily Mail and The Sun uncovered the mislabelling on fur products in the past month from major companies like ASOS, TK Maxx, House of Fraser and Sports Direct. In the U.K there are laws that state that any products with fur has to be clearly labelled as to whether or not origin of the fur is from an animal, if this label is not available on the product then it is mostly likely real fur and is also breaking consumer laws. When you look at this problem on a more grander scale it seems to be quite a complex mess, as we in the U.K buy faux fur that looks and feels like real fur but most of our faux fur is imported from countries like China where there is no legislation to govern the production process. In China and across Asia many street animals are slaughtered, mislabelled and sold as faux fur in the U.K and there is not much questioning of the production behind the supposed faux fur due to the cheap availability of it.The price of fur with partial animal origin does not guarantee the living conditions of an animal neither does it justify a ‘humane’ method of obtaining fur.

I personally have difficulties telling the difference between real fur and fake fur so I looked up the different methods online and one that seemed to be (kind of) effective was to pick at strands of the fur and then to burn it to see if it burns like plastic, meaning it’s faux, or if it burns like hair, meaning it’s real. But of course you can’t walk around a store with a lighter and burn the products before you buy it so the safest way would be to do your own research into which companies genuinely do sell faux fur and which companies have a bad reputation of not sticking to their word.

I really do urge you all to become proactive in learning more about the companies that really do sell faux fur and the companies that are misleading. It won’t take as long as you think, there are many different resources available online like the Peta, Humane Society International, Cruelty Free International and Care2 websites as well as many blogs.